A woman’s dream – home building

It’s a clear (and not at all sexist) truth: real estate agents around the world have long known at the way to selling a home is by appealing to a woman’s heart, rather than through a man’s wallet.

It probably comes as little surprise, therefore, that some 59% of all real-estate purchases are in fact driven by women. It’s a statistic that has been confirmed once again in comprehensive market research recently conducted by a chain of Danish estate agents. Yet despite such incontrovertible evidence, how many sales initiatives actually put women to the front of the frame?

There’s little doubt that concluding a property sale today is more about feelings,values and dreams, rather than cold considerations of dollars and cents. So how can we best tap into this reality? We do so by putting the property buyer in a position where they can dream about their new home, right from the moment that the property is displayed on the realtor’s website.

There’s also little doubt that sales and marketing in today’s world increasingly relies on digital solutions – and the real-estate market is no exception. For that reason, the most valuable keys to the market make use of both digital and interactive solutions that tap into a direct route to a woman’s heart.

And that’s precisely the reason that internationally-based, LoveMyHome, has put together an innovative and imaginative solution based on interactivity and the use of realistic 3D models, for a true to life presentation of the real-estate for sale and consideration of the financial aspects of its purchase. In its unique way,LoveMyHome never loses sight of the fact that buying a home is of course about the available purse, but every bit as much about following the dream.